Christina Blood
Marketing Professional
C
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Non-Profit Campaigns
St. Jude Children's Hospital is a non-profit hospital that treats children with deadly diseases. During the holiday season retailers partner with St. Jude and ask their customers to donate to the hospital.
To promote this partnership and receive donations, in-store collateral, digital campaigns, social media posts and product promotions help increase the donations received. I have managed this campaign from inception to completion for 5 years. This would include creative concept, print production, digital ad's, social posts and overall campaign strategy. The visuals presented on the left are a small sample of the pieces used to promote the campaign.
Social Media
I solely manage 5 social media sites. This includes Facebook, Twitter, Pinterest, Instagram and Yelp for the continental US. I also manage the agency that maintains the Facebook, Twitter and Instagram for Puerto Rico.
The 30 Days of Giveaways, Miss Anna's Recipe Sweepstakes, Win a Trip to Paris & Win it, Gift it, Get it Sweepstakes are examples of social engagement campaign I've created to build traffic online/in-store and increase followers.
Anna's Inspiration DIY ideas, holiday goodies, voting posts and national day posts tied back to product are more examples of creative social content I've created. By branding a company as the "expert" in their industry you build loyal fans.
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Print Graphics
As a Marketing Project Manager, I have managed signage campaigns from large sign kit roll outs to retail price sign updates. Whether small or large, branding is essential in print.
Managing print graphic projects requires an inquisitive management style. Those who have worked in retail know that not every location has the same layout or fixture type. Clarifying ceiling height or shelf length may help with choosing a solution that can be versatile to work for all types of locations regardless of differences. Asking the right questions can improve the flow, cost and timing of a project.
I'm the type of project manager that can work on tight budget and produce a quality look. I enjoy all that comes with planning and organizing to produce an eye catching look.
Marketing
"Give them QUALITY that's the best kind of advertising." Milton Hershey - Founder of The Hershey Chocolate Company
Employee Button
Digital Header Web Banner
St. Jude Kids Placemat Product Promotion
Digital Web Banner
Digital Key Visual
Printed Goal Tracker
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Social Sweepstakes
Social Posts
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Video Media
With video becoming a bigger trend in the digital marketing world, it's vital that companies mark their territory in this media type. Video sharing is increasing through all social platforms. This video is an example of another project I've managed from start to finish. I solely managed the creative concept, script, voiceover recording and on set directing. This product specific video still has a "how to" feel, to show the ease of the install, while still highlighting key product features. The idea was not come off too "selly" but show how simple and stylish the cordless shade is.
English
Spanish
